(Originally published on November 8, 2023 by Greeshma Marri)
Hi, Microsoft 365 Insiders! My name is Greeshma Marri, and I’m a Senior Product Manager on the Microsoft Designer team. I’m excited to introduce a new and improved, AI-powered feature within Designer that helps create complete brand kits that you can apply to any design, just by typing a short description.
Transform your brand description into a stunning brand kit
Designer simplifies the process of creating your personal brand kit, ensuring your designs consistently match your unique personal style. Whether it's for college applications, a passion project, or a meaningful event (like a wedding or milestone birthday), just type in a short description and Designer will generate a brand kit with logos, color palettes, fonts, colors, and even suggests a brand voice (like “warm and inviting”).
If you already have a logo or your own custom fonts, you can easily upload them for further personalization. You control the customization, making it truly your own. Apply your brand kit effortlessly to your designs, and infuse your personal brand voice to text, image captions, and hashtags. Stand out by letting your designs reflect your unique style and personality with brand kit.
The brand kit creation process
How it works
Visit Microsoft Designer and log in using your personal Microsoft email account credentials (such as @outlook.com or @hotmail.com), or sign up for one if you don’t have one.
On the left menu, select Brand kit and get started by describing your brand in a few phrases.
Choose from the brand kit suggestions that include logos, fonts, color palette, and brand voice (like “bold and exciting”, or “warm and inviting”).
Select a brand kit from the suggestions Designer provides and customize things further by changing colors and uploading your own logo or custom fonts.
Review the brand voice that Designer generates based on the description of your brand to help you communicate with a consistent voice and tone.
Brand voice on text (left) and Brand voice on image (right)
Brand voice on captions and hashtags
Scenarios to try
Create a name and add a description to your brand (for example “brand kit for a book club I host”) and check out the unique brand kit suggestions that Designer provides, based on your brand description.
Select a brand kit from the suggestions. You can choose to keep any of the elements suggested or customize things further by uploading your own logo or fonts.
Save the brand kit and apply this brand along with logo, fonts, and colors to any designs you create in Designer.
Generate text, images and captions & hashtags for your post by applying your personal brand voice generated from brand kit.
Known limitations
Designer is currently only available in English.
You need to sign up/sign in with a Microsoft email account (@outlook.com, @hotmail.com, and more). Work and other accounts are not currently supported.
Brand kit in Designer is currently available only on desktop (Windows and Mac) and is accessible through any web browser.
Designer does not currently support saving multiple brand kits. Support for multiple brand kits will be available at a later time.
Availability
The preview of the Microsoft Designer app is available for free. A paid subscription will be required to continue using some of these features at a later date.
Feedback
We’d love to know what you think about Designer! You can submit your thoughts by clicking the Feedback button within Designer or by connecting with us on Instagram , X (formerly Twitter), or TikTok.
I have no clue why Microsoft would take this away and at the same time leave this blog up. Bad marketing and does not reflect well on their AI. They cannot even use it to add notes to posts out-of-date?
The brand kit option is not showing at all, have spent an hour with Microsoft support and it's a deal breaker for me when using this professionally. Otherwise I have to manually edit so much everytime it is used, will be sticking with Canva until this is more reliable to use for professional marketing services.
I was tasked by my company to research Microsoft Designer for AI generation and prompting techniques, but at every step, I’ve found it to be increasingly convoluted and frustrating. Despite having experience with various design tools, the limitations of Microsoft Designer—particularly in AI functionality—make it a struggle to use effectively. The absence of key features like the 'branding kit' (despite Microsoft's own article suggesting otherwise) only adds to the disappointment. Even attempting simple designs feels restrictive, and the results often look amateurish, as if they were thrown together in MS Paint. At this point, I’m not confident that this tool is suitable for professional use.
This option is no longer available as of today, can you please point out how to access it otherwise?
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\n
Designer can now generate complete, customizable brand kits based on a short text prompt.
","body":"
(Originally published on November 8, 2023 by Greeshma Marri)
\n
\n
Hi, Microsoft 365 Insiders! My name is Greeshma Marri, and I’m a Senior Product Manager on the Microsoft Designer team. I’m excited to introduce a new and improved, AI-powered feature within Designer that helps create complete brand kits that you can apply to any design, just by typing a short description.
\n
\n
Transform your brand description into a stunning brand kit
\n
\n
Designer simplifies the process of creating your personal brand kit, ensuring your designs consistently match your unique personal style. Whether it's for college applications, a passion project, or a meaningful event (like a wedding or milestone birthday), just type in a short description and Designer will generate a brand kit with logos, color palettes, fonts, colors, and even suggests a brand voice (like “warm and inviting”).
\n
\n
If you already have a logo or your own custom fonts, you can easily upload them for further personalization. You control the customization, making it truly your own. Apply your brand kit effortlessly to your designs, and infuse your personal brand voice to text, image captions, and hashtags. Stand out by letting your designs reflect your unique style and personality with brand kit.
\n
The brand kit creation process
\n
How it works
\n\n
Visit Microsoft Designer and log in using your personal Microsoft email account credentials (such as @outlook.com or @hotmail.com), or sign up for one if you don’t have one.
\n
On the left menu, select Brand kit and get started by describing your brand in a few phrases.
\n
Choose from the brand kit suggestions that include logos, fonts, color palette, and brand voice (like “bold and exciting”, or “warm and inviting”).
\n
Select a brand kit from the suggestions Designer provides and customize things further by changing colors and uploading your own logo or custom fonts.
\n
Review the brand voice that Designer generates based on the description of your brand to help you communicate with a consistent voice and tone.
\n\n
Brand voice on text (left) and Brand voice on image (right)
\n
\n
Brand voice on captions and hashtags
\n
\n
Scenarios to try
\n
\n
Create a name and add a description to your brand (for example “brand kit for a book club I host”) and check out the unique brand kit suggestions that Designer provides, based on your brand description.
\n
Select a brand kit from the suggestions. You can choose to keep any of the elements suggested or customize things further by uploading your own logo or fonts.
\n
Save the brand kit and apply this brand along with logo, fonts, and colors to any designs you create in Designer.
\n
Generate text, images and captions & hashtags for your post by applying your personal brand voice generated from brand kit.
\n
\n
\n
Known limitations
\n
\n
Designer is currently only available in English.
\n
You need to sign up/sign in with a Microsoft email account (@outlook.com, @hotmail.com, and more). Work and other accounts are not currently supported.
\n
Brand kit in Designer is currently available only on desktop (Windows and Mac) and is accessible through any web browser.
\n
Designer does not currently support saving multiple brand kits. Support for multiple brand kits will be available at a later time.
\n
\n
\n
Availability
\n
The preview of the Microsoft Designer app is available for free. A paid subscription will be required to continue using some of these features at a later date.
\n
\n
Feedback
\n
We’d love to know what you think about Designer! You can submit your thoughts by clicking the Feedback button within Designer or by connecting with us on Instagram , X (formerly Twitter), or TikTok.
(Originally published on November 8, 2023 by Greeshma Marri)
\n
\n
Hi, Microsoft 365 Insiders! My name is Greeshma Marri, and I’m a Senior Product Manager on the Microsoft Designer team. I’m excited to introduce a new and improved, AI-powered feature within Designer that helps create complete brand kits that you can apply to any design, just by typing a short description.
\n
\n
Transform your brand description into a stunning brand kit
\n
\n
Designer simplifies the process of creating your personal brand kit, ensuring your designs consistently match your unique personal style. Whether it's for college applications, a passion project, or a meaningful event (like a wedding or milestone birthday), just type in a short description and Designer will generate a brand kit with logos, color palettes, fonts, colors, and even suggests a brand voice (like “warm and inviting”).
\n
\n
If you already have a logo or your own custom fonts, you can easily upload them for further personalization. You control the customization, making it truly your own. Apply your brand kit effortlessly to your designs, and infuse your personal brand voice to text, image captions, and hashtags. Stand out by letting your designs reflect your unique style and personality with brand kit.
\n
The brand kit creation process
\n
How it works
\n\n
Visit Microsoft Designer and log in using your personal Microsoft email account credentials (such as @outlook.com or @hotmail.com), or sign up for one if you don’t have one.
\n
On the left menu, select Brand kit and get started by describing your brand in a few phrases.
\n
Choose from the brand kit suggestions that include logos, fonts, color palette, and brand voice (like “bold and exciting”, or “warm and inviting”).
\n
Select a brand kit from the suggestions Designer provides and customize things further by changing colors and uploading your own logo or custom fonts.
\n
Review the brand voice that Designer generates based on the description of your brand to help you communicate with a consistent voice and tone.
\n\n
Brand voice on text (left) and Brand voice on image (right)
\n
\n
Brand voice on captions and hashtags
\n
\n
Scenarios to try
\n
\n
Create a name and add a description to your brand (for example “brand kit for a book club I host”) and check out the unique brand kit suggestions that Designer provides, based on your brand description.
\n
Select a brand kit from the suggestions. You can choose to keep any of the elements suggested or customize things further by uploading your own logo or fonts.
\n
Save the brand kit and apply this brand along with logo, fonts, and colors to any designs you create in Designer.
\n
Generate text, images and captions & hashtags for your post by applying your personal brand voice generated from brand kit.
\n
\n
\n
Known limitations
\n
\n
Designer is currently only available in English.
\n
You need to sign up/sign in with a Microsoft email account (@outlook.com, @hotmail.com, and more). Work and other accounts are not currently supported.
\n
Brand kit in Designer is currently available only on desktop (Windows and Mac) and is accessible through any web browser.
\n
Designer does not currently support saving multiple brand kits. Support for multiple brand kits will be available at a later time.
\n
\n
\n
Availability
\n
The preview of the Microsoft Designer app is available for free. A paid subscription will be required to continue using some of these features at a later date.
\n
\n
Feedback
\n
We’d love to know what you think about Designer! You can submit your thoughts by clicking the Feedback button within Designer or by connecting with us on Instagram , X (formerly Twitter), or TikTok.
Designer can now generate complete, customizable brand kits based on a short text prompt.
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&:before,\r\n &:after {\r\n content: ' ';\r\n display: table;\r\n }\r\n &:after {\r\n clear: both;\r\n }\r\n a.c-uhff-ccpa {\r\n font-size: 11px;\r\n line-height: 16px;\r\n float: left;\r\n margin: 3px 0;\r\n }\r\n a.c-uhff-ccpa:hover {\r\n text-decoration: underline;\r\n }\r\n ul.c-list {\r\n font-size: 11px;\r\n line-height: 16px;\r\n float: right;\r\n margin: 3px 0;\r\n color: #616161;\r\n li {\r\n padding: 0 24px 4px 0;\r\n display: inline-block;\r\n }\r\n }\r\n .c-list.f-bare {\r\n padding-left: 0;\r\n list-style-type: none;\r\n }\r\n @media only screen and (max-width: 1083px) {\r\n display: flex;\r\n flex-wrap: wrap;\r\n padding: 30px 24px 16px;\r\n }\r\n}\r\n\r\n.social-share {\r\n position: fixed;\r\n top: 60%;\r\n transform: translateY(-50%);\r\n left: 0;\r\n z-index: 1000;\r\n}\r\n\r\n.sharing-options {\r\n list-style: none;\r\n padding: 0;\r\n margin: 0;\r\n display: block;\r\n flex-direction: column;\r\n background-color: white;\r\n width: 50px;\r\n border-radius: 0px 7px 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5px !important;\r\n}\r\n.bluesky-icon {\r\n filter: invert(20%) sepia(100%) saturate(3000%) hue-rotate(180deg);\r\n transition: filter 0.3s ease;\r\n padding-top: 5px !important;\r\n width: 25px !important;\r\n}\r\n\r\n.share-icon {\r\n border: 2px solid transparent;\r\n display: inline-block;\r\n position: relative;\r\n}\r\n\r\n.sharing-options li:hover {\r\n border: 2px solid white;\r\n border-left: none;\r\n border-bottom: none;\r\n border-radius: 0px;\r\n}\r\n.sharing-options li.social-share-list-mail:hover {\r\n border-bottom: 2px solid white; /* Add bottom border only to the last item */\r\n}\r\n\r\n.sharing-options li:hover .label {\r\n opacity: 1;\r\n visibility: visible;\r\n border: 2px solid white;\r\n box-sizing: border-box;\r\n border-left: none;\r\n}\r\n\r\n.label {\r\n position: absolute;\r\n left: 100%;\r\n white-space: nowrap;\r\n opacity: 0;\r\n visibility: hidden;\r\n transition: all 0.2s ease;\r\n color: white;\r\n border-radius: 0 10 0 10px;\r\n top: 50%;\r\n 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auto;\r\n}\r\n.custom_widget_MicrosoftFooter_c-uhff-nav_1w55e_69 {\r\n margin: 0 auto;\r\n max-width: calc(100rem + 10%);\r\n padding: 0 5%;\r\n box-sizing: inherit;\r\n &:before,\r\n &:after {\r\n content: ' ';\r\n display: table;\r\n clear: left;\r\n }\r\n @media only screen and (max-width: 1083px) {\r\n padding-left: 0.75rem;\r\n }\r\n .custom_widget_MicrosoftFooter_c-heading-4_1w55e_97 {\r\n color: #616161;\r\n word-break: break-word;\r\n font-size: 0.9375rem;\r\n line-height: 1.25rem;\r\n padding: 2.25rem 0 0.25rem;\r\n font-weight: 600;\r\n }\r\n .custom_widget_MicrosoftFooter_c-uhff-nav-row_1w55e_113 {\r\n .custom_widget_MicrosoftFooter_c-uhff-nav-group_1w55e_115 {\r\n display: block;\r\n float: left;\r\n min-height: 0.0625rem;\r\n vertical-align: text-top;\r\n padding: 0 0.75rem;\r\n width: 100%;\r\n zoom: 1;\r\n &:first-child {\r\n padding-left: 0;\r\n @media only screen and (max-width: 1083px) {\r\n padding-left: 0.75rem;\r\n }\r\n }\r\n @media only screen and (min-width: 540px) and (max-width: 1082px) {\r\n width: 33.33333%;\r\n }\r\n @media only screen and (min-width: 1083px) {\r\n width: 16.6666666667%;\r\n }\r\n ul.custom_widget_MicrosoftFooter_c-list_1w55e_155.custom_widget_MicrosoftFooter_f-bare_1w55e_155 {\r\n font-size: 0.6875rem;\r\n line-height: 1rem;\r\n margin-top: 0;\r\n margin-bottom: 0;\r\n padding-left: 0;\r\n list-style-type: none;\r\n li {\r\n word-break: break-word;\r\n padding: 0.5rem 0;\r\n margin: 0;\r\n }\r\n }\r\n }\r\n }\r\n}\r\n.custom_widget_MicrosoftFooter_c-uhff-base_1w55e_187 {\r\n background: #f2f2f2;\r\n margin: 0 auto;\r\n max-width: calc(100rem + 10%);\r\n padding: 1.875rem 5% 1rem;\r\n &:before,\r\n &:after {\r\n content: ' ';\r\n display: table;\r\n }\r\n &:after {\r\n clear: both;\r\n }\r\n a.custom_widget_MicrosoftFooter_c-uhff-ccpa_1w55e_213 {\r\n font-size: 0.6875rem;\r\n line-height: 1rem;\r\n float: left;\r\n margin: 0.1875rem 0;\r\n }\r\n a.custom_widget_MicrosoftFooter_c-uhff-ccpa_1w55e_213:hover {\r\n text-decoration: underline;\r\n }\r\n ul.custom_widget_MicrosoftFooter_c-list_1w55e_155 {\r\n font-size: 0.6875rem;\r\n line-height: 1rem;\r\n float: right;\r\n margin: 0.1875rem 0;\r\n color: #616161;\r\n li {\r\n padding: 0 1.5rem 0.25rem 0;\r\n display: inline-block;\r\n }\r\n }\r\n .custom_widget_MicrosoftFooter_c-list_1w55e_155.custom_widget_MicrosoftFooter_f-bare_1w55e_155 {\r\n padding-left: 0;\r\n list-style-type: none;\r\n }\r\n @media only screen and (max-width: 1083px) {\r\n display: flex;\r\n flex-wrap: wrap;\r\n padding: 1.875rem 1.5rem 1rem;\r\n }\r\n}\r\n.custom_widget_MicrosoftFooter_social-share_1w55e_275 {\r\n position: fixed;\r\n top: 60%;\r\n transform: translateY(-50%);\r\n left: 0;\r\n z-index: 1000;\r\n}\r\n.custom_widget_MicrosoftFooter_sharing-options_1w55e_291 {\r\n list-style: none;\r\n padding: 0;\r\n margin: 0;\r\n display: block;\r\n flex-direction: column;\r\n background-color: white;\r\n width: 3.125rem;\r\n border-radius: 0 0.4375rem 0.4375rem 0;\r\n}\r\n.custom_widget_MicrosoftFooter_linkedin-icon_1w55e_311 {\r\n border-top-right-radius: 7px;\r\n}\r\n.custom_widget_MicrosoftFooter_linkedin-icon_1w55e_311:hover {\r\n border-radius: 0;\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-email-image_1w55e_325:hover {\r\n border-radius: 0;\r\n}\r\n.custom_widget_MicrosoftFooter_social-link-footer_1w55e_333:hover .custom_widget_MicrosoftFooter_linkedin-icon_1w55e_311 {\r\n border-radius: 0;\r\n}\r\n.custom_widget_MicrosoftFooter_social-link-footer_1w55e_333:hover .custom_widget_MicrosoftFooter_social-share-email-image_1w55e_325 {\r\n border-radius: 0;\r\n}\r\n.custom_widget_MicrosoftFooter_social-link-footer_1w55e_333 img {\r\n width: 1.875rem;\r\n height: auto;\r\n transition: filter 0.3s ease;\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-list_1w55e_359 {\r\n width: 3.125rem;\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-rss-image_1w55e_365 {\r\n width: 1.875rem;\r\n height: auto;\r\n transition: filter 0.3s ease;\r\n}\r\n.custom_widget_MicrosoftFooter_sharing-options_1w55e_291 li {\r\n width: 3.125rem;\r\n height: 3.125rem;\r\n padding: 0.5rem;\r\n box-sizing: border-box;\r\n border: 2px solid white;\r\n display: inline-block;\r\n text-align: center;\r\n opacity: 1;\r\n visibility: visible;\r\n transition: border 0.3s ease; /* Smooth transition effect */\r\n border-left: none;\r\n border-bottom: none; /* Apply bottom border to only last item */\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-list-linkedin_1w55e_405 {\r\n background-color: #0474b4;\r\n border-top-right-radius: 5px; /* Rounded top right corner of first item*/\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-list-facebook_1w55e_413 {\r\n background-color: #3c5c9c;\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-list-xicon_1w55e_419 {\r\n background-color: #000;\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-list-reddit_1w55e_425 {\r\n background-color: #fc4404;\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-list-bluesky_1w55e_431 {\r\n background-color: #f0f2f5;\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-list-rss_1w55e_437 {\r\n background-color: #ec7b1c;\r\n}\r\n.custom_widget_MicrosoftFooter_social-share-list-mail_1w55e_443 {\r\n background-color: #848484;\r\n border-bottom-right-radius: 5px; /* Rounded bottom right corner of last item*/\r\n}\r\n.custom_widget_MicrosoftFooter_sharing-options_1w55e_291 li.custom_widget_MicrosoftFooter_social-share-list-mail_1w55e_443 {\r\n border-bottom: 2px solid white; /* Add bottom border only to the last item */\r\n height: 3.25rem; /* Increase last child height to make in align with the hover label */\r\n}\r\n.custom_widget_MicrosoftFooter_x-icon_1w55e_459 {\r\n filter: invert(100%);\r\n transition: filter 0.3s ease;\r\n width: 1.25rem !important;\r\n height: auto;\r\n padding-top: 0.3125rem !important;\r\n}\r\n.custom_widget_MicrosoftFooter_bluesky-icon_1w55e_473 {\r\n filter: invert(20%) sepia(100%) saturate(3000%) hue-rotate(180deg);\r\n transition: filter 0.3s ease;\r\n padding-top: 0.3125rem !important;\r\n width: 1.5625rem !important;\r\n}\r\n.custom_widget_MicrosoftFooter_share-icon_1w55e_487 {\r\n border: 2px solid transparent;\r\n display: inline-block;\r\n position: relative;\r\n}\r\n.custom_widget_MicrosoftFooter_sharing-options_1w55e_291 li:hover {\r\n border: 2px solid white;\r\n border-left: none;\r\n border-bottom: none;\r\n border-radius: 0;\r\n}\r\n.custom_widget_MicrosoftFooter_sharing-options_1w55e_291 li.custom_widget_MicrosoftFooter_social-share-list-mail_1w55e_443:hover {\r\n border-bottom: 2px solid white; /* Add bottom border only to the last item */\r\n}\r\n.custom_widget_MicrosoftFooter_sharing-options_1w55e_291 li:hover .custom_widget_MicrosoftFooter_label_1w55e_519 {\r\n opacity: 1;\r\n visibility: visible;\r\n border: 2px solid white;\r\n box-sizing: border-box;\r\n border-left: 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I have no clue why Microsoft would take this away and at the same time leave this blog up. Bad marketing and does not reflect well on their AI. They cannot even use it to add notes to posts out-of-date?
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The brand kit option is not showing at all, have spent an hour with Microsoft support and it's a deal breaker for me when using this professionally. Otherwise I have to manually edit so much everytime it is used, will be sticking with Canva until this is more reliable to use for professional marketing services.
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I was tasked by my company to research Microsoft Designer for AI generation and prompting techniques, but at every step, I’ve found it to be increasingly convoluted and frustrating. Despite having experience with various design tools, the limitations of Microsoft Designer—particularly in AI functionality—make it a struggle to use effectively. The absence of key features like the 'branding kit' (despite Microsoft's own article suggesting otherwise) only adds to the disappointment. Even attempting simple designs feels restrictive, and the results often look amateurish, as if they were thrown together in MS Paint. At this point, I’m not confident that this tool is suitable for professional use.
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This option is no longer available as of today, can you please point out how to access it otherwise?
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